How Meta Ads Drove 300+ Signups for Local Community Events
“We didn’t change the program. We just finally got people to see it.” - The Meeting Place team
📌 Project Snapshot
The Meeting Place, a community and youth centre on the Northern Gold Coast, wanted more families to know about their free local events. We launched a targeted Meta Ads campaign across Facebook and Instagram — starting with just $5 per day per event — and helped generate 300+ registrations in under a month.
🎯 The Challenge
Great programs weren’t the problem — visibility was.
The Meeting Place’s team was relying on flyers and Facebook posts, but too many people still didn’t know what was on. Their small staff didn’t have time to manually promote each event, let alone chase RSVPs.
They needed:
A repeatable system for community visibility
A way to reach the right people nearby
Something that didn’t require constant manual follow-up
📢 What We Did (Meta Ads-Only Focus)
We focused purely on Meta Ads — low-cost, high-intent outreach — to put the right programs in front of the right people.
📍 Targeting
5–10km radius around the centre
Local parents, families, and youth interests
Custom audiences of past visitors + lookalikes
✍️ Creative
Used photos of real events to create a local, genuine feel
Ran multiple ad versions per event, testing different headlines and copy angles
Focused on what people would get out of the event, not just dates and times
💰 Budget & Testing
Started at just $5/day per event
Used Meta’s Advantage+ placements to optimise delivery
A/B tested short vs. long copy, image vs. video, and call-to-action button styles
📈 The Outcome
✅ 300+ registrations across 3 events
🧲 Dozens of new attendees who hadn’t engaged with the centre before
📉 Cost per registration under $2.00
🔥 Top ad had a 6.8% CTR — well above average
“We had people turning up saying, ‘I saw it on Facebook.’ That never used to happen.”
– TMP Staff Member
💡 Takeaway: Visibility Doesn’t Have to Be Expensive
This campaign didn’t rely on flashy branding or a big budget.
It worked because it was targeted, real, and relevant.
If you’re a community organisation or small team, Meta Ads can work for you too — even with $5/day and a single photo.
💬 Ready to Tackle Something Similar?
If your organisation is running great programs but struggling to get the word out — or just feeling stuck with clunky systems — we’d love to help. Archive Consultants works with community groups and small teams to build smart, simple solutions that actually make your work easier.
📩 Leave an enquiry to start the conversation:
https://www.archive-consultants.com/contact
