Landing Page Funnel That Brought 200 Gamers Into Rotaract

“We never expected 200 people to join so fast — and they weren’t just interested in gaming. They were looking for something bigger to be part of.” - Rotaract Australia Team Member

📌 Project Snapshot

Rotaract Australia wanted to explore a new kind of club — one built around gaming, connection, and national reach. We created a landing page, lead capture flow, and email automation to help launch the idea. Within 2 weeks, more than 200 people joined the Discord community. The project unlocked a new way to link digital-first communities with real-world membership pathways.

🎯 The Challenge

Rotaract’s traditional clubs are mostly local or university-based. But the team knew there were thousands of young Australians who:

• Loved gaming

• Wanted to do good

• And just didn’t fit the usual club model

The problem? There was no simple way to invite them in — and no clear funnel to help them explore membership without friction.

They needed a landing page and system that:

• Explained the concept clearly

• Captured interest fast

• Gave people a reason to join now

• Laid the groundwork for membership later

🛠️ What We Built (Full Landing Page System)

This was a full end-to-end setup under our Flagship Landing Page Offer:

🌐 Landing Page

• Clear breakdown of the Rotaract Gamers community

• Focus on fun, connection, and impact — not Rotary jargon

• Mobile-first design with bold headings and short text blocks

• CTA: “Join the Community” → leads to Discord onboarding

🧩 Lead Capture + Automation

• Embedded form collected first name + email

• Triggered:

  • Welcome email

  • Links to join the Discord server

  • Reassurance about what happens next

• Tagged contacts for future follow-up by interest

📣 Meta Ad Campaigns

• Simple ads targeting Australian gamers aged 18–30

• Hooks like “Gaming for good?” and “Make friends. Do good.”

• Link clicks → landing page → Discord join

📈 The Outcome

🔥 200+ people joined the Discord in 14 days
💡 Many had never heard of Rotaract — but were excited to join something meaningful
🌱 Created a recruitment model that could be reused for other cause-based or interest-based Rotaract groups

“This gave us a completely new way to find future Rotaract members — people we never would’ve reached through our usual channels.”
– Rotaract Australia Leadership

💡 Takeaway: The Funnel Is the Future

This wasn’t just a page and a form — it was a clear pathway. One that didn’t demand commitment up front, but invited people into a community first. That’s where trust starts. That’s where membership begins.

If your organisation wants to grow in new ways, it starts by meeting people where they already are — with a landing page and system that makes it easy to say “yes.”

💬 Ready to Tackle Something Similar?

If you're looking for new members, supporters, or volunteers — and your current methods aren’t getting the reach or results you want — a landing page funnel like this can change the game. Archive Consultants builds complete, low-fuss systems that bring the right people into your world.

📩 Learn more about this service:
https://archive-consultants.com/ready-to-go-landing-page

🏠 Or explore everything we offer:
https://archive-consultants.com