Building Confidence, One Booking at a Time

“This isn’t just a booking system — it’s a confidence machine.”

We helped this self-esteem program fill every spot, cut no-shows, and keep things running like clockwork. Here’s how we did it.

📌 Project Snapshot

Client: In-person workshop series for young people focused on building self-esteem

Goal: Increase registrations and maximise attendance

What We Delivered:

• High-converting landing page with 2-step registration funnel

• Full back-end automation system with confirmations and reminders

• Facebook Ads targeting local, topic-specific audiences

Outcome: Consistently hit capacity with higher confirmation and show-up rates

🎯 The Challenge

Our client was running an in-person Self-Esteem Workshop and needed a reliable system to promote the program, manage bookings, reduce no-shows, and make the whole process smoother — both for the organisers and the participants. Like a lot of community-based programs, the goal wasn’t just to get signups, but to get actual bums on seats.

🛠️ What We Did

✅ 1. Landing Page & Funnel

We built a custom landing page with a clear, friendly overview of the program — who it’s for, what’s involved, and how to sign up. But instead of jumping straight into a long form…

We used a two-step funnel to reduce drop-offs.

• Step 1: Name and email to unlock the calendar

• Step 2: After choosing a date, users completed the full registration

That early name + email capture allowed us to follow up with people who bailed halfway, nudging them to finish the process later. Simple, but powerful.

✅ 2. Back-End Systems

Once registered, participants were automatically entered into a visual pipeline system, which showed exactly where each person was at — from “Booked” to “Confirmed” to “Attended.”

“No spreadsheets. No guessing. Just a clear visual of every booking at a glance.”

We set up a series of automated messages:

• 📩 Instant booking confirmation

• ⏰ 1 week out: a text asking for a “YES” reply to confirm their spot

• ❌ Cancel link included, so dropped spots could be filled early

• 🔁 If no reply: a follow-up text the next day

• 📋 2 days before: casual reminder with what to bring

• 📢 1 day before: firm “don’t forget” reminder

Each response triggered its own friendly, pre-written follow-up, and each action moved the participant across the pipeline. Organisers didn’t have to manually chase anyone — it all happened behind the scenes.

The result? More confirmations. More show-ups. Less chaos.

✅ 3. Facebook Ads

We ran targeted Meta Ads focused on three key factors:

• 📍 Location — within driving distance of the venue

• 👩‍👧 Demographic — tailored to the age/gender of the session

• 🎯 Topic — copy and visuals tied directly to confidence, resilience, and growth

The ads pushed traffic straight to the funnel — and because everything worked together, the workshops consistently filled to capacity.

📈 What Happened

This wasn’t a flashy “marketing campaign.” It was a clean, practical system that worked — and kept working. The team behind the workshop now gets:

• More signups

• Higher confirmation rates

• Better turnouts

• Zero stress on the admin side

💬 Ready to Tackle Something Similar?

If your venue, centre, or small business offers space for hire but struggles with messy admin or missed opportunities, we’d love to help. Archive Consultants builds simple, reliable systems that make enquiry-to-booking smooth and trackable — without adding to your workload.

🧱 Looking for a fully set up landing page that converts?
Check out our Ready-to-Go Landing Page Offer:
https://archive-consultants.com/ready-to-go-landing-page

🏠 Or learn more about us and what we do:
https://archive-consultants.com